[Open-graphics] OGD1 pricing

Jeff Garzik jgarzik at pobox.com
Mon Feb 27 22:30:15 EST 2006


Timothy Miller wrote:
> On 2/27/06, Jeff Garzik <jgarzik at pobox.com> wrote:
> 
>>Patrick McNamara wrote:
>>
>>>In some ways, I think it depends on what $X is.  If it's $50US worth of
>>>parts, selling it for $300 is a 6x markup and would probably still be
>>>considered really cheap.  On the other hand if $X is $250US, a 6x markup
>>>is $1500 which is probably more that you want to target for as it may
>>>put it out of reach folks you really want to have it.
>>
>>Actually, the cost is only vaguely relevant.  The board should cost what
>>the market will bear.  If each board costs $600 to produce, but the
>>market can only support $300, then $300 (or no sale) it is.  If each
>>board costs $50 and the market will bear $300, then whoopee.
> 
> 
> The market for FPGA-based dev boards bears costs in the thousands. 
> (But they probably do more testing, etc.)
> 
> But OGP makes it a different animal.

Right... so what will the OGP dev board market bear?

My guess would be no more than $399...

	Jeff





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