[Open-graphics] OGD1 pricing

[Attila Kinali]

On Mon, 27 Feb 2006 22:24:24 -0500
"Timothy Miller" <theosib at gmail.com> wrote:

> The market for FPGA-based dev boards bears costs in the thousands. 
> (But they probably do more testing, etc.)

Not so true. In the company i currently write my master thesis,
they have two of these FPGA boards. The newer one never worked
at all, and the older one works only in a hand full of computers
(because they missused some PCI spec openings).

And yes, both cost in the thousands.

Now to the question what you should price.. I have no idea :(
I can only say, that i would pay up to 500CHF (about 380USD)
for one board and would buy two of them, if it gets under
300CHF (about 230USD)[1]. I know that the 230USD is totaly
unrealistic as it does not even cover the parts costs, but
then again, as Jeff already said, the costs of the product
do not matter but what the market would pay.

To sumarize that, you have to be very carefull on what
market you target. If you choose the wrong one, you'll
not be able to break even. 

I would, most probably, target the FPGA development board
market. Why? There you have prices where you can cover
most of the costs. The drawback is, that you will not be
able to sell more than a few hundreds per year, as this
market is quite small. And that if and only if, you can
place OGD right, ie small costs, good support for the
OS your customers use.

After OGD became a viable (ie a self supporting) product,
then we can think about selling it cheaper to developers.

BTW: have you tried to estimate how big the various
markets are?
 

> But OGP makes it a different animal.

How do you mean that ?

				Attila Kinali

[1] Side note: i'm still a student and thus have to be
rather conservative on how i spend my money until i get
a decent job.
-- 
wer soviel schoggi isst, kann sowieso nicht dumm sein ;-)
		-- Sandra