[Open-graphics] OGD1 pricing

[Timothy Miller]

On 2/28/06, Attila Kinali <attila at kinali.ch> wrote:

>
> I would, most probably, target the FPGA development board
> market. Why? There you have prices where you can cover
> most of the costs. The drawback is, that you will not be
> able to sell more than a few hundreds per year, as this
> market is quite small. And that if and only if, you can
> place OGD right, ie small costs, good support for the
> OS your customers use.

I don't NEED to sell more than a few thousand/year.  Selling a few
thousand would be huge and prove our value to a partner.

But I do want to maximize profit.  If I can reduce the price a bit and
sell way more, then that's a win.

Actually, volume pricing is what would do it.  If one sold for $1000,
but 50 sold for $650, someone would buy a batch and resell them.

Also, I have to look intelligent to a partner.  That's another factor
in determining the price.

>
> After OGD became a viable (ie a self supporting) product,
> then we can think about selling it cheaper to developers.

I'm already thinking of selling it cheaper to developers.  If it
retails for $1000, but you can get one for $600, how would you feel?

> BTW: have you tried to estimate how big the various
> markets are?

No.

>
> > But OGP makes it a different animal.
>
> How do you mean that ?

Its association with the OGP makes it harder to think of it purely in
terms of being an FPGA board.


>                                 Attila Kinali
>
> [1] Side note: i'm still a student and thus have to be
> rather conservative on how i spend my money until i get
> a decent job.

Don't worry about yourself.  You'll get one you can afford.  That is
not the concern here.

> --
> wer soviel schoggi isst, kann sowieso nicht dumm sein ;-)

Who somuch ?? eats, can ?? not dumb be?

Mein Deutsch ist sehr rusty.  :)