[Open-graphics] Re: OGD1 pricing

[Hamish Marson]

On Mon, 2006-02-27 at 21:28 -0500, Timothy Miller wrote:
> On 2/27/06, Timothy Miller <theosib at gmail.com> wrote:
> > I really cannot go into details, but I'm trying to get some sense for
> > how to price OGD1 boards.
> >
> > On the one hand, we don't want to price it too high, making it hard
> > for developers to get it (although we can sell it cheaper to 'signed
> > up' developers).
> >
> > On the other hand, this is also a fund-raising product.  We are
> > selling it so that we can raise money to do things like work more
> > hours on OGA and produce the ASIC.
> >
> > I was talking to someone who says that products like this are often
> > marked up quite dramatically, like, say, a factor of 6 over their
> > parts costs.
> >
> > If OGD1 costs $X, what should we sell it for?
> >
> >
> > We need to take into consideration not just OGP developer discounts
> > but also bulk discounts.  And we still need to raise a load of money.
> >
> 
> 
> One other comment.  I went over and visited some profs at the EE
> department today, looking to see if they would be interested in any
> sort of synergy with the OGP.  One of them had an FPGA board in his
> lab with some small Altera part on it.  When I asked him how much it
> cost, he said, "Only a few thousand dollars."
> 
> Aside from some LEDs and some other frills, OGD1 kicks the crap out of
> what they have.  Maybe this gives some perspective on it.
> 
> I'm thinking of a pricing schedule like this:
> 
> Individual Retail:  3x
> Bulk of 10 or more:  2.7x
> Bulk of 25 or more:  2.4x
> Bulk of 50 or more:  2.2x
> Bulk of 100 or more:  2x
> Individual OGP developer:  2x, limit 5
> 

So we're talking about US$1200 for the board at 3x (Assuming the earlier
post about $399 & parts cost was read right by me). Lessee... That's
around 700 sterling... It sounds pricey... 

Although with adding LED's it would be pretty :) 

Hamish.