[Open-graphics] Re: OGD1 pricing

[Timothy Miller]

On 2/28/06, gary sheppard <rhyotte at gmail.com> wrote:
>

>    @ Timothy,
> It really sounds like it is time for the creation of a marketing dept. This
> is one of those things that can easily *make or break* this project. If you
> have the best *widget* in the world at the best price imaginable but have
> poor marketing, you are doomed. Where as your competitor who has a board
> half as good and twice as expensive sells them quite well ect. As an example
> look  to the mighty but now dead Alpha platform. It was awesome, but they
> just did not quite have the marketing savvy. Thus they died for lack of
> market penetration. If you know people in a University perhaps there are
> marketing students? Just one idea is all.
>

I'm also thinking about companies like Atari and Amiga that had some
interesting machines for their time but couldn't market them.

Apple has great products, but have you noticed that their hype is
disproportionate to their market share?  Going into an Apple store,
you'd think that Macs make up at least half the PC market.  But they
don't.  It's all about great marketing.

It's too bad I can't hire anyone to do marketing.  Fortunately, lots
of OGP enthusiasts are college students.  I'm certainly going to try
to get OSU to buy boards.

That's one market.  The other is to get advertizing into the right
catalogs and magazines.  I can talk to the EE prof about where they
find their stuff.  If we can manage to sell a few boards, we can use
that money to buy ads and hopefully sell more.